NEW BALANCE

The opportunity and challenge is to shift the creative from where we are and demonstrate with some flexibility that we can create locally relevant creative executions.

The team at Frontier got in touch to help them bring to life the release of the FuelCore Coast sneaker line. This is the first time NB combines Running and Lifestyle styles that are targeting a new audience for NB; Metro Athlete + Lifestyle. We were tasked to develop highly impactful content and creative executions, that will hero the FuelCore Coast footwear in a new light that resonates with current and new brand fans/customers who will be driven to engage. We created a suite of high impact deliverables that stayed true to this and showcased the numerous colourways in the range.

Photography by : Connor Vaughan

2017